Web Site Development and Marketing
(302) 290-2089

A Website Must Rank Well on Google. Ad Results Must be Tracked.

WebInnovations builds every Website with search engine optimization “top of mind”. We have fifteen years of experience working with fertility and other Web sites. A professional Website is a powerful promotional tool.  This is true only if the site can be easily found on the search engines, particularly Google. Approximately 65% of all searches are conducted using Google and many other search engines use Google results. This makes Google the most important search engine. WebInnovations customers enjoy first page listings for the majority of critical search terms related to their businesses..

High Google rankings result when Web pages are optimized (SEO) or when a top ranking is attained using the Google AdWords (PPC) promotional programs. Most successful marketers use a combination of PPC and SEO. For a page to rank high in the organic rankings, it must be carefully crafted following Google’s guidelines. Google frequently changes its algorithm which can dramatically affect search engine rankings. Only pages that follow good optimization practices can expect to retain good rankings. We are experts at crafting Web pages designed for maximum search engine performance. We are also Google AdWords Certified for search.We manage the Google AdWords program for many of our customers.

One of the most important factors in optimization and AdWords Management is market knowledge. We have 15 years experience in the infertility and other markets. WebInnovations determines the search frequency for all optimized terms. For example, a page devoted to the term “IVF” must have this search term logically placed throughout the text the correct number of times in the right places, with appropriate links. It is true that “text is king” for high rankings.  Each Web page should be targeted to a specific search term with logical links to related content.

Tracking Search Marketing Results

A “click” does not always translate to a potential client. WebInnovations offers phone call tracking that identifies actual patient calls by locale generated by each ad. Customers receive tracking reports on a monthly, or more frequent, basis. This system assures that ads are generating high potential visitors. We can implement tracking on optimized and Google AdWords pages.

Thousands of dollars can be spent on Internet Marketing campaigns in order to achieve high search engine rankings.  Tracking interactions from Website visitors is critical to insuring that the proper keywords were chosen, that the ads are generating “sales”, and that advertising dollars are properly allocated. WebInnovations provides solutions that measure the effectiveness of advertising by tracking phone calls originating from each Web page ad. A phone call is the most effective means to determine that a site visitor saw your ad and took action.

Clicks can be used to document visitors but clicks are subject to many inaccuracies including those clicking a link by mistake. Many times visitors remain on the site for a very short time and clicks tend to overstate the number of visitors. Phone calls generated by ads are by far the most reliable measure of effectiveness. Phone calls are also the best means to communicate with a potential customer.

With WebInnovations system, each PPC ad, or optimized page, shows a different tracking phone number that forwards seamlessly to your office.  The office phone number does not change. For example, there may be a Google pay per click ad targeted to “women’s scarves”.  When the Web page associated with this ad appears the phone number assigned to “the women’s scarves” campaign is shown on the Web page.  When the visitor calls this number we know which ad generated the call. We track the number of calls per ad, the duration of the calls, and can even record the calls if the client desires.

Our reports reveal which ads are generating the most phone calls and are thus the most valuable. This is an excellent guide for determining where advertising dollars should be spent. WebInnovations provides optimization and Google AdWords management services based upon approved methods. Searching terms related to our Web sites provides proof of the value of our services. Call (302) 290-2089 or e-mail today for more information and a free Web site evaluation..

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